Talk about market research, comparison fields study, or opinion research, base on my experience as market researcher there are main point that most important to do to make optimal results. What is that ? that is a questionnaire form.
As we know, the weakness of field research are subjective result, so usually to reduce a subjectivity of result, the researcher determine the significance level, how much error level that we will be used in our research. But all that are useless if our questionnaire not representative with the purpose of research. The point is we must make a good questionnaire. How the way to make a good questionnaire ?
There are several thing that must we know in making process of questionnaire, such as :
- The purpose of research
- Variables of research
- Measure of sample population
- Scale of measurement (nominal, ordinal, interval, ratio)
- Type of question (closed question or open question)
With 5 factor above we will be easy to make good questionnaire and simplify of solving problem method process. Hopefully useful :).
3 comments:
the above 5 factor's will be helpful to make a good questionnaire and simplify of solving problem method process. thanks for sharing.
Good points to make questionnaire, I hope with this points we can create very accurate questionnaire.
Hello. I am happy to have discovered your blog!
I am just not sure the best way to go about it. I really like your questionnaire questions. All but about 3 are questions I would like to use. Thank you for sharing!!
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