Mar 13, 2010

How to provide more in customer satisfaction

Customer satisfaction is a measure of the success of a service company. Many ways by companies in business services that will satisfy. As with any telecommunications service company in the field of mobile operators, has an obligation to always give more satisfaction to their customers to remain loyal and automatically provides a "brand image of" the best that can attract more customers.

The high level of competition between mobile operators both GSM and CDMA is supported by the large number of mobile users in Indonesia in the amount of 116,144,392 million (Intelligent Wireless Data in 2008) had not yet added the number of internet users are almost as big as 10 million people (2009) and the number of course will continue to grow, it makes the company the existing mobile operators competing to attract consumers' attention to gain as much. One of them is the cheapest price war, ranging from 0.001/sec to 0.000001 / sec. But there is also a glance at the other niche, namely the cheapest internet service providers, ranging from 45.000/month (unlimited), 2500/day (unlimited) and so on.

However, when traced by normal calculations, of all that there is not really pure distributed according to the ad alias only trade tactics to attract customers as much as possible. Not to mention the requirements that must be met to be not simple. In the marketing world that may be understandable, but for consumer harm enough or can be regarded as a pseudo-satisfaction.

Realizing that no apparent satisfaction to be challenges for mobile operators. Requires them to be more honest and simple in promoting their products. It can not be exactly the same but at least for the services provided in accordance with what is advertised. Of the many existing mobile operators, there is one operator who seemed to have tried to apply the strategy honest and simple in an effort to provide "more satisfying" to its customers. Carrier is AXIS.

Provided AXIS is an efficient form of communication, honest, simple and with a wider range. Where:

1. Efficient communication is to provide cheap rates but quality on the market have been determined.
2. Honest communication is to provide rates and service in accordance with what has been promised with no hidden.
3. A simple communication is to give all facilities to serve the consumer without passing through the complex requirements.
4. Communication with a wide range is to smooth the communication to all corners of the country.

Another very important that done by the AXIS is an "empathy" is shown through the tag line "you are the primary" a very sweet expression of meaning. Where special attention to be given to each optimally customers. As we all know his "empathy "usually only producer to the consumer indicated a certain (high), but others with AXIS is with all humility to not distinguish between services. That's how AXIS to always give more satisfaction to customers by way of a good and honest because it is a major consumer.
 
@Source : waroeng kemanx
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2 comments:

ali said...

idem sama a-chen mas... hehehe

a-chen said...

hehehehhe, versi inggrisnya pun mantab...
o axis... :-)