The methods of customer satisfaction measurement for digital products based on five parameters, namely:
- Reliability
- Durability
- feature
- Design
- Easy to get
Assessment of the fifth dimension is based on the percentage frequency of each dimension, then the index is obtained from the average percentage frequency of each of these dimensions.
To determination of value based on certain criteria set by the researchers. example:
- Getting index of at least 10%
- Top 2 positions in its product categories
The six aspects/parameters for determining the best websites, namely:
- Content
- context
- Connection
- Customization
- Community
- commerce
For further assessment of the six aspects of using Likert scale.
*source : marketing.co.id
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